Trending social media networks provide widely-unsaturated platforms for marketing your brand. Small business owners understand the value of being the first one in the door as it provides a certain competitive advantage. If you’re looking to expand your social media reach in the community, Snapchat is a great place to start. Gain exposure for your business with Snapchat Geofilters. These digital graphics provide an opportunity for brands to integrate with customers dynamically through paid advertising for events, businesses, specific locations and more.
According to Edison Research,
17 percent of Americans used Snapchat at the start of 2015; Snapchat usage in America is predicted to increase to 30 percent by 2017.
Gain exposure for your business through Snapchat Geofilters — Inquire Now. The professional team at Iris Inc. is at the forefront of social media marketing trends in the Greater Denver Area. If you’re interested in boosting your marketing campaigns with the latest strategies, contact Iris Inc. today to learn how your business can benefit from Geofilters.
According to Social Media Examiner,
90 percent of marketers spending six hours per week on social media platforms report a positive return on investment (ROI).
How Geofilters Came to Be
Originally, Snapchat delivered its own Geofilters which were developed by their in-house team for landmarks, public buildings and metropolitan areas. The company later expanded its service to support businesses and individuals. In early 2016, Snapchat announced the release of its new service to the public — On-Demand and Community Geofilters. Thus, Iris Inc. began offering custom graphic design work and scheduling for custom Snapchat Geofilters. Gain exposure for your business through Snapchat Geofilters — Inquire Now.
How Snapchat Geofilters Work
Geofilters are relevant to specific location zones known as ‘Geofences.’ These location-based screen overlays enable users to add graphics on top of their photos for videos before sharing with others. When a user is currently located in an area with active Geofilters, she or he can swipe through each available overlay on the app. The graphics take up only a small portion of the screen while providing a platform for engaging customers and establishing brand loyalty.
When to Use Geofilters
There is no time like the present to begin leveraging new social media platforms for you or your business. If your company is hosting an upcoming event, Geofilters are great incentives for customer engagement. By scheduling Geofilters to become active at the time and location of your event, guests can easily share photos and videos on Snapchat with your custom graphics layered on top. The result is highly effective and instantaneous word-of-mouth advertising. Gain exposure for your business with Snapchat Geofilters — Inquire Now.
How to Manage Geofilters
Snapchat’s Geofilter Submission Guidelines outline the details for how to create, plot, schedule and submit Geofilters through the service. Business and Personal Geofilters have different restrictions, such as logo inclusion and credits. Geofences are charged by the square foot. Additional fees are charged based on the amount of time the Geofilter is scheduled to be active. Iris Inc. offers full-service Snapchat Geofilters to every customer so you can focus on what’s most important – your business.
Why Use Geofilters
While other social networks provide targeted advertising, potential customers aren’t engaged with your brand. Geofilters spice-up photos and videos by adding a new dimension to the media. When users save ‘snaps’ to their Memories, the media is available in the cloud forever. Users can also share snaps to anyone through Stories. If your business is part of these snaps, you’re significantly enhancing the reach of your brand with a positive ROI.
Interested in learning more about how Snapchat Geofilters can benefit your business? Contact Iris Inc. today and one of our marketing representatives can help you get started.