Email Marketing Services
Engage. Inform. Enhance.
Email marketing services represent one of the most powerful, cost effective ways to build a lasting relationship with your customers. It provides an opportunity to keep your audience up to date on the latest news, trends, and happenings in your industry, while establishing your brand as the go-to resource for that information, along with special offers and promotions.
Let Iris Inc. provide your company with brand-enhancing services that will keep you at the top of your customers’ minds with an emphasis on quality, consistency, and relevance.
Full Service Email Marketing
We’ve built our reputation on providing consumer and B2B email marketing services to small and mid-size businesses looking to reach the next level of brand awareness.
We work closely with each of our clients to provide email marketing campaigns custom-tailored to the needs of their clients and your business. Our team stays current with the latest industry trends and tools so we can deliver the highest level of service possible, from crafting strategic email marketing campaign plans, to executing tactics based on the most accurate, granular audience data we can uncover.
All of our marketing solutions are designed with one thing in mind: providing high impact ROI. That way you can focus on what you do best: running your business.
- Craft high-impact email newsletter strategy, including publication schedule, topic generation, & reporting plan
- Design responsive email newsletter templates
- Target market research to optimize for subject lines, calls to action, & high click-through
- List creation, segmentation, growth & management
- Persuasive, informative, on-brand content – Never spam!
- Impactful landing pages to drive conversions when your customers click through
- Tracking and reporting on email success
Let us help you extend the reach of your brand through targeted email marketing. Contact us today for a free estimate.
Email marketing services FAQs
What’s the best way to build an email marketing strategy?
While millions of companies today send out emails, the key to making sure your email marketing campaigns stand out from the crowd is to approach them strategically.
Here’s how we do it:
First we work with you to identify what your specific goals are. Customer retention? Upselling or cross-promotion? Conversions? Once we’ve established your goals, we can determine specific, measurable landmarks to reach on the journey to success.
Next we take a look at your overall marketing strategy and make sure your email plan aligns with that strategy, and that it’s in accordance with your branding.
Finally, we establish a testing and reporting process to track your campaign’s continuous improvement.
Should I buy a list?
Probably not. Sending emails to a list is not an effective way of securing opt-ins for email marketing. Regardless of where you got this list, most likely the customers on it don’t know your business. That makes them less likely to open the email in the first place, and to click on your links even if they do open it. They are also more likely to send your emails to their spam folders.
Our full service email marketing team will work closely with you to create and manage a lucrative email list that will keep your campaigns out of spam folder Hell.
How do I make sure my email looks consistent and professional?
The best way to make sure you have a beautiful, professional email is to create a template, then test it by previewing it in as many email clients, browsers, and devices as you can.
Iris Inc. has access to graphic design experts and web development gurus with years of collective experience. We’ll make sure your design template is responsive, professional, and looks consistent regardless of whether your customer opens it on an iPhone, a Galaxy tablet, or their desktop.
Let’s get started creating your first email marketing campaign today! Contact us now for a free estimate.
EMAIL MARKETING CAMPAIGNS
- Company or organization newsletters
- Contests & giveaways
- Client or donor outreach
- Employee news
- Business & industry news & info
- Create client platform for email marketing campaigns
- Design beautiful, responsive email templates with rich media content
- Build a comprehensive database of customers & subscribers
- Segment email lists for specific campaigns
- Deploy emails following industry standards & marketing best practices
STRATEGIC EMAIL MARKETING
- Engage customers with compelling subject lines, personalized greetings, captivating headers & calls-to-action
- Direct campaign traffic to targeted landing pages designed to convert leads into customers
- Target customers across multiple-platforms with responsive layouts optimized for mobile devices
- Track the results of your email campaigns through comprehensive analytics & reports:
- Click-through rates.
- Click-to-open rates.
- Conversion rates.
“Since Iris Inc began managing our email marketing campaigns, we’ve experienced a significant increase in sales in our nightclub, and hotel rooms. The Iris team significantly increased our customer relationship database, organize and consolidate our existing data, and has played an integral role in the design and delivery of our recurring bi-weekly newsletter. I highly recommend the Iris team for these marketing services.”
– Mike Alexander – Owner/Operator – NATIV Hotel | Stereo Lounge | Biergarten