Social Media Marketing
Awareness. Loyalty. Community.
Because it has appeared, grew and matured quickly, social media marketing has been seen by some (usually old and in-the-way) marketing professionals as a passing fad. Something every business thought they needed when it was hot, but which few of them knew what to do with.
But now Facebook is the default gateway that everyone from your 13 year old niece to your octogenarian grandmother uses to get on the web, the staying power of social media as a marketing force can’t be denied. Iris Inc. – the premier Denver social media marketing agency – has been one of the most effective players in capitalizing on the potential of paid social media.
With an effective social media marketing strategy in place, Iris will help your business reach more customers, make more conversions, and transform social media users into loyal, lucrative members of your community.
Community members who won’t just buy your products and go away. Our high-impact social media strategies will transform these customers into brand evangelists, willing to go online and tell their friends, followers, links, and circle members how awesome your company is.
And you won’t have to pay them a dime.
Access to Literally Billions of Prospects
Most small and mid-size businesses (and even lots of larger companies) enter the paid social media arena without a true understanding of the power and reach of social media. The social media advertising team at Iris provides your company a bone-deep understanding of these platforms. We came of age surrounded by it. We know who uses it.
We just get it.
Our paid social media specialists excel at developing detailed, strategic, easy-to-execute social media plans. When implemented consistently as part of a powerful overall marketing strategy, this creates immediate buzz, enhanced revenue, and long-tail success.
Connect with us today for a free paid social media marketing estimate.
Social Media Marketing FAQs
Social media is so confusing. How do I decide which platform best meets my marketing goals?
It’s true, social media can be overwhelming. With so many platforms coming and going, new apps and companies flaring up overnight, you need a knowledgeable guide to this ever-evolving landscape. We offer a true mastery of each established platform’s strengths and drawbacks. Their requirements, terms and conditions, as well as cross-platform best practices that ensure across-the-board impact.
We work closely with every client to familiarize ourselves thoroughly with your brand. Then we use that wisdom determine which paid social channel will deliver the most impact on your bottom line.
Facebook, Twitter and Instagram may be today’s clear leaders in social media. But each platform offers its own unique value to businesses and users alike.
Snapchat geofilters in particular have been successful for our clients. These filters give users the ability to brand their Snapchats with logos, slogans, and color schemes.
I can get online and tweet by myself. How is your process different?
The difference is that we understand how to make sure that every post you put up, every tweet, and every Instagram photo has a powerful, positive impact on your brand and business.
We work closely with every client to deliver strategies that align with your business model, deadlines and brand. We take your reputation very seriously, and will not post or tweet anything damaging or embarrassing to your business or organization.
The goal of our process is to maximize exposure for your content. We analyze consumer and industry trends, and create, optimize and schedule your posts to get them in front of as many eyeballs as possible.
But that’s just the beginning. Likes, follows and retweets are great but if they don’t lead to conversions and sales, they’re a waste of viral content.
How does social media marketing tie in with my other advertising and marketing?
One of the most powerful ways to optimize social media content is through high-impact visuals and graphics. We work closely with our clients to ensure that the look and feel of their brand, as well as their messaging, stays consistent and persuasive regardless of which platform we are utilizing.
An integrated digital strategy that visually links campaigns and posts across your social platforms, email marketing, website, print media, and guerilla marketing materials mutually reinforces the effectiveness of all your organization’s marketing and advertising.
Connect with us today to get started on your first social media campaign!
Lead generation, increased traffic, improved conversions
- Implement standardized logos, name formatting, look & feel across each platform to boost brand recognition
- Standardized business & contact information
- Strategic social media marketing plans
- Design advertising content optimized for each social channel
- Embed hashtags, backlinks & mentions into each post
- Increase followers & brand engagement in target markets
- Create & maintain event invitations & calendar
- Event, product & service promotion through social news & event posts
Robust cross-platform content strategies
- And more.
“I have been working with Iris Inc. for about 9 months now and I can’t say enough good things about their team. They are very flexible and have added value to multiple areas of my business. When it comes to social media marketing, there is NO ONE better in the industry. They understand our target market and have been very effective at reaching them. With increasing the traffic on our website, it has also increased our sales incredibly. Iris Inc. is your one stop shop for marketing needs!”
– Joshua Haupt – Author/Founder – Three A Light – How to Grow Book