Awareness. Loyalty. Engagement.
Event sponsorship is one of the most effective, but underused marketing channels available to small and mid-sized brands today. When you sponsor an event, your business improves brand recognition, encourages social sharing, boosts website traffic and reinforces a positive brand image.
Iris Inc. has been helping Denver and national brands put together sponsored events for years. Our staff has over 35 years of collective event planning and execution success under our belts.
We’ve collaborated with businesses in a wide variety of industries to deliver high quality event sponsorship packages such as outdoor music festivals, record, book or CD launch parties, product introduction events and more.
If your business is ready to implement a powerful sponsorship marketing campaign, contact us today to find out about how to sponsor an event!
Event sponsorship puts your business in the limelight!
Grey Goose’s Cherry Noir at the Ritz-Carlton
Neff at SNOWDOWN 2014
Frosted Leaf at 420 Rally 2014
Cannabase TJ Miller Comedy Show
Denver Event Sponsorship FAQs
Why should I invest in event sponsorship rather than running ads or buying TV or radio time?
There are a number of powerful reasons to put your time, effort, and marketing dollars into a sponsored event. One of the most powerful is the very targeted nature of the investment.
When you sponsor an event, you can have a very strong idea of who will be there receiving your message. You’ll actually be in the same room as your target market, giving you a great opportunity to let them know not just what you sell, but to let them get to know you and how you actually run your business and interact with customers.
Plus, they’ll be primed for your message.
Does Iris Inc. provide celebrity endorsements or media exposure as part of these event sponsorship packages?
Yes. We have access to one of the most extensive and relevant stables of celebrity talent of any agency in the market. We specialize in placing these athletes, musicians, reality TV stars and other public figures with appropriate brands like yours.
Our national, international, and local celebrities are eager and available to appear or perform at your event.
Can you customize an event to the strengths of my business?
Iris Inc. prides itself on presenting custom events. The secret to successfully capitalizing on event sponsorship opportunities is to plan, promote, and execute events that reflect spectacularly on your brand and products.
To that end, we take all the time necessary to explore your brand’s core values and strengths and to reflect those strengths and values in the activities, endorsements, food & refreshments, and guests.
In addition to our market research and event planning, we are equipped to provide brand ambassadors and event staffing.
Is your business ready to implement a sponsorship marketing campaign? Do you need some direction to help narrow down your selection? Contact us today for a free estimate and we’ll start planning your campaign right away!
- Align customer interests with brands through incentivized sponsorship
- Identify attendee habits & interests to effectively target offers & promotions
- Build comprehensive strategies to fit any budget
- Target specific niches within your market
- Put your brand in front of your target market – in person!
- Provide event staffing & brand ambassador solutions for your event
- Provide food and catered events
- Fundraising events events & non-profit organizations
Enhance brand awareness through sponsored events:
- Music Events
- Release and launch parties
- Hotel parties
- Private venue buy-outs
- Holiday parties (e.g.; Halloween, New Years, etc.)
- Special Events
- Product announcements
“I work for Breakthru Beverage in Colorado and represent the Diageo Portfolio. We teamed up with Iris Inc. for a sponsored event: SNOWDOWN at EXDO in January 2015 — sponsoring along with Peligroso Tequila. The event was a huge success and working with Ben and team was seamless. Any requests myself or the Peligroso team had they made sure it happened. I have worked with a lot promotional companies over the years and have to say the Iris Inc. team are the exceptionally buttoned up and follow-through again and again on any requests/commitments we have. Absolute pleasure to work with.”
– Sean Hogan – Diageo Portfolio – Breakthru Beverage